A Visionary Cake Artist

Alicia blends artistry, elegance, and flavors to create custom cakes and desserts that are as breathtaking as the moments they celebrate.

Meet Alicia

Creator of desserts with artistry and elegance

Alicia Permenter, the creative force behind Sweet Elevations, was born and raised in Prince George’s County, Maryland. As the third oldest of four sisters and a devoted mom to her amazing son, Alicia’s life has always been rooted in family and creativity.

Her journey began with a love for crafts, design, and cooking. While pursuing a career in education—earning degrees and teaching for over 14 years—baking quietly became her passion. Starting with small cakes for friends and family, she discovered a talent for blending artistry and flavor, and that passion grew into Sweet Elevations.

Now lovingly known as “The Cake Lady,” Alicia channels her love for design, science, and heartfelt connection into every creation, making each cake a story of its own.

How did Alicia go from being an educator to baking cakes?

In Alicia’s family, celebrations were never complete without cake. It wasn’t just about appearances; the taste mattered just as much. The tradition of ordering cakes from a local baker, Ms. Tobias, left a lasting impression. Her creations were perfection—beautifully designed, with a moist texture and just the right balance of frosting. For a child, resisting a second (or third) slice was nearly impossible.

Over time, the family lost touch with Ms. Tobias, and her unmatched cakes became a cherished memory. Despite searching for another baker to recreate the magic, no one could quite match her artistry or flavor.

Alicia’s love for desserts was inherited from her mother, who shared her passion for finding or creating the perfect classic cakes for every occasion. Whether it was for family gatherings, holiday meals, or simply to satisfy a craving, their quest often ended in baking the desserts themselves.

This history of savoring, searching, and finally creating inspired Alicia’s journey into baking. Sweet Elevations was born to fill the gap, offering cakes that honor the tradition of perfect flavor and design while creating new memories for every celebration.

During the Christmas season of 2018, with her mother’s support and encouragement, she planned her first holiday sale, combining a keen eye for design with a focus on delivering unforgettable flavor. The response was overwhelming—the desserts sold out within minutes, and the spark for Sweet Elevations was ignited.

Drawing on her mother’s baking traditions and the support of family, friends, and colleagues, Alicia turned her passion into a growing business. Sweet Elevations Cakes and More quickly gained momentum, with orders pouring in and Alicia’s mother joining as her trusted assistant.

In 2020, the world shifted with the onset of the COVID-19 pandemic, offering Alicia a moment to reflect. With schools closing and life slowing down, she re-evaluated her path. Her part-time business had blossomed into something far greater, showcasing her talents and igniting a vision for the future. After thoughtful prayer and reflection, Alicia made the bold decision to leave her career in education and fully dedicate herself to Sweet Elevations.

Today, Sweet Elevations thrives as a testament to Alicia’s journey—from watching her mother bake as a child to crafting custom cakes that elevate every celebration. Each creation reflects her dedication to delivering beauty, flavor, and heartfelt joy to every client.

"Her talent and dedication are absolutely unmatched and every cake is crafted with love, creativity, and precision. Her presentation and innovation are second to NONE…"

- Tory Hairston

Does Alicia have any regrets?

While she misses the friendships and connections from that chapter, many of those relationships live on—some even transforming into loyal supporters of Sweet Elevations. Seeing familiar faces at pick-ups and events is a heartwarming reminder of the impact she’s made and continues to make.

Life’s phases shape us, and for Alicia, her transition to Sweet Elevations marked a new chapter filled with passion and purpose. Every creation she delivers brings happiness and celebration, whether it’s a child’s delighted squeal over a birthday cake, a couple’s excitement for their wedding dessert, or heartfelt messages about how her designs made an event unforgettable.

Alicia finds immense fulfillment in being part of these milestones—weddings, birthdays, graduations, and so much more. It’s not just about creating cakes that look stunning; it’s about providing flavors that guests will talk about long after the event ends.

Since 2019, she’s embraced this phase of life wholeheartedly, crafting edible works of art that elevate celebrations and create lasting memories. With Sweet Elevations, Alicia is committed to continuing this sweet tradition for years to come, making every event just a little more magical.

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Alicia Permenter has had the privilege of creating stunning cakes and desserts for local celebrities, corporations, premier event planners, and communities across the D.C. Metro Area.

Her passion for excellence led her to complete The Wedding Intensive, a week-long course with internationally acclaimed cake designer Maggie Austin, refining her skills in sophisticated design and sugar artistry.

From weddings to corporate events, Alicia brings a seamless blend of elegance, flavor, and creativity to every celebration, ensuring each creation is unforgettable.

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